iPad and the new Apple.
Thursday, April 8th, 2010by john
Apple made it’s name with a truly visionary OS and the idea of a computer as something more then simply a machine. It recaptured the public imagination after it’s near failing with the iMac and the letter “i” became one of the most recognized symbols of technology. From the humble iMacs came the real powerhouse of Apple’s resurgents into the main stream market place, the iPod and iTunes and the beginnings of Apples closed system. From there the iPhone took the world by storm and now the new iPad has surfaced to further push the Apple image. However some things about Apple don’t make sense and the internet has been buzzing about all of it. After sifting through more material then I care to remember I’ve tried to make sense of the iPad and it’s role in the modern landscape of computing devices as well as the shift, and seemingly contradictory directions of Apple.
The release of the new Apple tablet device (the iPad) has created quite a stir in the comments section of a number of tech article sites. This, of course, follows the larger stir of Apple’s stand against Flash and the even older debate, that’s died down but is far from vanishing, about Apple’s closed nature through the use of the iTunes App store. Take the PC World article with the inflammatory title “Apple iPad Will Leave HP Slate in the Dust” as just one example. In reading over countless comments I’ve tried to distill what is the real reasoning behind the, often less then cordial, debate between those who see the iPad as an innovative device and those who view it as just a larger version of Apple’s already successful iPod Touch.
Taking the example article from PC World above as a sampling of what you can expect in the comments sections of articles about the iPad I’ve discovered that both sides are attempting to compare (pardon the metaphor that is often over used in these types of discussions as well as the pun that follows) apples to oranges. The iPad, simply, is a larger version of the iPod Touch. The HP Slate and other similar devices (Asus Eee Top, Gateway One, MSI Wind Top, etc) are much closer to Netbooks with touch screen capability. The core difference is in the operating system. The iPad is little different then an iPod Touch or iPhone OS, while the other devices use PC OS, Windows or Linux and thus are capable of performing the same tasks as a regular PC desktop or notebook. For this reason the two devices simply can’t be directly compared. Nor should they be.
The iPad, like the iPod Touch, performs a very limited set of tasks. All Apple vs PC rhetoric aside Apple’s devices are limited in what they can do despite the iTunes app store. My personal experience with the iPod Touch and iPhone (I don’t own either but have family members who own both and I have used both devices) showed that the users of these devices rarely required any of the apps provided through the app store. Rather the majority of their use was focused on accessing the web, texting and MMS. The various, highly specialized, apps on iTunes seemed to be more novelty acts with little value other then what they garnered in social standing or as a demonstration of the device to a friend or colleague. The “i” touch devices are nothing more then highly specialized web access panels. For that reason content for the devices isn’t an issue as the web access provides a limitless amount.
While I don’t own any Apple touch devices I do own a netbook. The iPad has gotten allot of press as a netbook killer as any google search for “ipad netbook killer” will readily show. However it is precisely the distinction I drew above that foils the killer argument. The Apple devices simply don’t do enough to remove the need for something more substantial. Be it a netbook or notebook you’ll want to have something else on hand that can run a productivity application or two, skype and other web cam activities, as well as Flash on the web all the while supporting connectivity to a number of other devices.
The iPad, while interesting, and very appealing to anybody who likes Apple products, wishes their iPod Touch was larger or simply is looking for something to surf the web with, has a place. However it is not the holy grail of the all in one mobile device. If anything I believe it’s a step backwards from the iPhone.
Yet despite the iPad sitting in a class of it’s own, save maybe with the iPod Touch, there is always the desire to compare it to something else. And while there may appear to be devices that are like it, in reality the devices have more separation than similarity. It is this desire for meaningful comparison, which cannot be achieved at the present launch of the iPad, that reveals the underling issues between supporters of the Apple brand and their antagonists.
To the antagonist the iPad offers a fresh target with which to aim their displeasure of Apple policy at. For it is not the iPad that is the problem its it’s mother, Apple Inc. The real displeasure, that bleeds into meaningless arguments of false device comparisons, is over Apple’s policy of a closed system. In the now famous Apple TV ad of 1984 that introduced the Apple Macintosh computer:
The rest of the computing industry, dominated by IBM and Microsoft DOS, was an evil, overbearing corporation that controlled what you could do with your computer. As has been pointed out countless times Apple’s iTunes and it’s system of closed application development for it’s mobile devices rings with the irony of the 1984 TV spot. The fact that Apple has sought to become the Goliath when once it touted the virtues of being the David rubs allot of people the wrong way.
In defense of the Apple censored app store Apple has claimed it as a security measure. However this argument doesn’t hold water. Rather Apple’s control over what gets on an iPod Touch, iPhone or iPad allows Apple to profit from every application for their devices as well as having direct control over what is developed. If they don’t like it, if it competes with an app of their own making or for any other reason Apple can pull the app off the store. Yet this focus on controlling content through applications on it’s devices doesn’t jive with it’s stance on Flash.
Apple has taken a stand against Adobe Flash by not supporting it on any of it’s mobile devices. The latest in a slew of attacks on Flash, starting with how it is a resource hog and security risk, has culminated in the old Linux/Unix mantra of an open internet. Flash keeps to much of the web content depended and beholden to one company. Yet the real reason is competition. If developers could build Flash applications that would cut into the app store’s sales. Any other rhetoric is simply diversionary. Apple and Jobs will stand firm against Flash indefinitely in order to protect the lucrative nature of the iTunes app store.
Its obvious that the days of grass roots apple computing are long dead. Without question Apple has become a mover and a shaker in the corporate cabal of the free market. However it’s products, though tied to this corporate culture of control and limited competition, should not be judged simply on those merits. Let them stand for what they are. Technology, developed to do something that either makes our daily lives easier or entertains us. If it’s a debate about corporate policy, an open internet or open computing that you want to have, then the devices have nothing to do with. Keep the technology reviews to the technology or you risk politicizing the hardware, which in an of it’s self has no politics.













